"Price Gouging" During Emergencies
Sellers exploit desperation by raising prices on water, gas, or generators after a hurricane. It looks like pure predation on vulnerable people.
High prices perform three critical functions simultaneously: (1) Rationing—buyers purchase only what they truly need, leaving stock for others; (2) Signaling—the price spike broadcasts "urgent demand here" to suppliers hundreds of miles away, triggering rapid re-routing of supply trucks; (3) Incentivizing costly supply—it becomes profitable to rent trucks, pay overtime, and drive through damaged roads to deliver goods.
Anti-gouging laws keep prices low but cause empty shelves within hours. With market pricing, shelves stay stocked longer, supply arrives faster, and the shortage ends sooner. The "excess profit" is the reward for bearing the risk and cost of rapid logistics—the same mechanism that ensures Uber drivers appear on New Year's Eve.